Businesses either invest thousands of dollars or spend endless hours of their own time building a website. Unless Google Analytics is incorporated, the site owner is left guessing whether or not their site is performing as they hoped. Without GA there is no way for site owners to tell which campaigns, blogs, links, marketing materials or business strategies are leading to a higher traffic footprint, or conversion (sign-up or purchase).
Google Analytics gives you a lot of insight into your website. Where and when your traffic is coming from, when are they converting into leads or sales, the demographics of your traffic, what are people doing when they get to your site.
With GA you will be able to fine-tune your marketing to the customers that are frequently converting to your site. You will be able to perform an A/B comparison for each marketing effort.
"A-Z on Setting Up Google Analytics"
Ready to set up GA? Keep in mind that tracking all data is never a good idea. Intentional tracking is the best model for nearly all businesses.
Setup Advanced eCommerce Goals in Google Analytics, in addition to destination and user engagement goals. Goals are very essential in tracking and measuring the success destinations of your funnels. eCommerce Online Store Funnel goal setup in google analytics in an advanced topic.
Calculate your Business's ROI - Return On Investment from your marketing initiatives and digital channels. The tutorial video explains the different types of goals: Destination Goals, Pages per Visit Goals, Event goals, Duration goals, and Smart Goals
Goals in Google Analytics:
What are Goals? A goal is a classification of data that comes into your account. For example, a page hit on a specific page can be a goal.
Start with your business objectives. Write down the top 5 and then set up goals around your specific business.